Speak the Language of Your Clients and Prospects – Use the Right Channel – Appraisal Marketing What’s YOUR preferred mode of communication?  Phone, email, text?   The answer to that question is irrelevant.  The questions great marketers ask is:   “What is your client’s preferred mode of communication?”   As times change, your prospects’ and clients’ preferred method of communication has changed. I can […]

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Tips for Marketing Your Appraisal Business in the New Year The appraisal climate is changing. The landscape of today’s appraisal business world looks nothing as it did just two years ago.  As the leader of your appraisal company (no matter how big or small) you now face new problems and pressures:    – More competition […]

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Leveraging Radio, TV, and Public Appearances to Build Your Appraisal Practice. – Part one In today’s lightning-fast media of video clips, sounds bites and headlines, how does a professional appraiser get any publicity? Do we need to get married and divorced in less than seventy-two days?” Do the Pasodoble on “Dancing With The Stars”? Wear […]

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Nothing Sells Quite Like a Demonstration – Even for Appraisals  Last week Nancy and I explored the “Big E” in Springfield, Massachusetts with a few family members.  It’s the equivalent of a huge state fair and highlights the New England states. https://www.thebige.com My favorite part of this huge festival is watching how vendors hawk their products […]

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Did you know the term “Market Value” has been removed from Standards 7 and 8? Yup!  The 2018-2019 version of USPAP has eliminated that term from Standards 7 & 8. Leon Castner, USPAP instructor and Senior Partner at National Appraisal Consultants, suggests you review these standards and reminds us: “In personal property valuation, ‘market value’ is usually further defined or explained ore […]

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Last month, NAC Inner Circle Appraiser Success Business Development and Education Newsletter came in  a different envelope.   It was sent in the envelope we use to promote our nationally syndicated radio show Value This with Brian and Leon.  This envelope is a small part of the four-step marketing process, which are the same four steps […]

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Leon and I both have close associations with Wal-Mart.   Wal-Mart was one of my favorite corporate consulting clients.  I provided Wal-Mart with a good deal of organizational performance and financial consulting for executive management for many years. Although Wal-Mart has gone through some major changes in the past few years, it still is a […]

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How Do Appraisers Say “Thank You?” Most appraisers thank every customer and client for their business. Many send a short note on the invoice. Some send a thank you note. A few reach out by phone with a follow-up call. The most successful and profitable appraisers however go the extra mile and send a thank-you […]

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