Leveraging Radio, TV, and Public Appearances to Build Your Appraisal Practice. – Part one In today’s lightning-fast media of video clips, sounds bites and headlines, how does a professional appraiser get any publicity? Do we need to get married and divorced in less than seventy-two days?” Do the Pasodoble on “Dancing With The Stars”? Wear […]

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Nothing Sells Quite Like a Demonstration – Even for Appraisals  Last week Nancy and I explored the “Big E” in Springfield, Massachusetts with a few family members.  It’s the equivalent of a huge state fair and highlights the New England states. https://www.thebige.com My favorite part of this huge festival is watching how vendors hawk their products […]

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Did you know the term “Market Value” has been removed from Standards 7 and 8? Yup!  The 2018-2019 version of USPAP has eliminated that term from Standards 7 & 8. Leon Castner, USPAP instructor and Senior Partner at National Appraisal Consultants, suggests you review these standards and reminds us: “In personal property valuation, ‘market value’ is usually further defined or explained ore […]

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Last month, NAC Inner Circle Appraiser Success Business Development and Education Newsletter came in  a different envelope.   It was sent in the envelope we use to promote our nationally syndicated radio show Value This with Brian and Leon.  This envelope is a small part of the four-step marketing process, which are the same four steps […]

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Leon and I both have close associations with Wal-Mart.   Wal-Mart was one of my favorite corporate consulting clients.  I provided Wal-Mart with a good deal of organizational performance and financial consulting for executive management for many years. Although Wal-Mart has gone through some major changes in the past few years, it still is a […]

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How Do Appraisers Say “Thank You?” Most appraisers thank every customer and client for their business. Many send a short note on the invoice. Some send a thank you note. A few reach out by phone with a follow-up call. The most successful and profitable appraisers however go the extra mile and send a thank-you […]

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A complaint is an opportunity to better serve your appraisal clients.  Don’t blow the chance to make things right.  You can create a client for life, or deal with ‘bad press’ forever. Use the L.E.A.R.N. Technique to Resolve Client Complaints and Concerns LISTEN: Close your mouth and listen. DO NOT INTERRUPT!! Let him or her blow off steam. EMPATHIZE: Take […]

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