Appraiser Support and Training Tips Remember when the IRS released a new version of IRS Publication 561 – “Determining the Value of Donated Property”? It was back in February, and it was easy to miss as COVID19 became part of our lives. If you have not studied it in detail, it’s time to take closer look. […]
One of Ralph Waldo Emerson’s famous quotes is: “Make a better mousetrap… (and) the world will make a beaten path to your door.” Well, I’m here to tell you that Emerson is wrong. Here’s my quote: “Unless the world knows you have a better mousetrap, and why it’s better than the others, no one will […]
Speak the Language of Your Clients and Prospects – Use the Right Channel – Appraisal Marketing What’s YOUR preferred mode of communication? Phone, email, text? The answer to that question is irrelevant. The questions great marketers ask is: “What is your client’s preferred mode of communication?” As times change, your prospects’ and clients’ preferred method of communication has changed. I can […]
Tips for Marketing Your Appraisal Business in the New Year The appraisal climate is changing. The landscape of today’s appraisal business world looks nothing as it did just two years ago. As the leader of your appraisal company (no matter how big or small) you now face new problems and pressures: – More competition […]
Leveraging Radio, TV, and Public Appearances to Build Your Appraisal Practice. – Part one In today’s lightning-fast media of video clips, sounds bites and headlines, how does a professional appraiser get any publicity? Do we need to get married and divorced in less than seventy-two days?” Do the Pasodoble on “Dancing With The Stars”? Wear […]
Nothing Sells Quite Like a Demonstration – Even for Appraisals Last week Nancy and I explored the “Big E” in Springfield, Massachusetts with a few family members. It’s the equivalent of a huge state fair and highlights the New England states. https://www.thebige.com My favorite part of this huge festival is watching how vendors hawk their products […]
What NOT to Do When Things Get Slow When income or profits drop, there is a tendency to quickly react with poorly planned action. Naturally, there may be an immediate need to act, but there are several steps you should avoid. Here are few actions that must be avoided, if you wish to change the […]
Did you know the term “Market Value” has been removed from Standards 7 and 8? Yup! The 2018-2019 version of USPAP has eliminated that term from Standards 7 & 8. Leon Castner, USPAP instructor and Senior Partner at National Appraisal Consultants, suggests you review these standards and reminds us: “In personal property valuation, ‘market value’ is usually further defined or explained ore […]
Last month, NAC Inner Circle Appraiser Success Business Development and Education Newsletter came in a different envelope. It was sent in the envelope we use to promote our nationally syndicated radio show Value This with Brian and Leon. This envelope is a small part of the four-step marketing process, which are the same four steps […]
Why You Need the Digital Version of The 2018-2019 USPAP Manual As you know, The Appraisal Foundation (TAF) recently released the 2018-2019 version of the Uniform Standards of Professional Appraisal Practice. Every two years they publish a new edition. Naturally, like all responsible appraisers we buy a copy, just like you do. I love the […]