Leveraging Radio, TV, and Public Appearances to Build Your Appraisal Practice. – Part one In today’s lightning-fast media of video clips, sounds bites and headlines, how does a professional appraiser get any publicity? Do we need to get married and divorced in less than seventy-two days?” Do the Pasodoble on “Dancing With The Stars”? Wear […]
Nothing Sells Quite Like a Demonstration – Even for Appraisals Last week Nancy and I explored the “Big E” in Springfield, Massachusetts with a few family members. It’s the equivalent of a huge state fair and highlights the New England states. https://www.thebige.com My favorite part of this huge festival is watching how vendors hawk their products […]
What NOT to Do When Things Get Slow When income or profits drop, there is a tendency to quickly react with poorly planned action. Naturally, there may be an immediate need to act, but there are several steps you should avoid. Here are few actions that must be avoided, if you wish to change the […]
Did you know the term “Market Value” has been removed from Standards 7 and 8? Yup! The 2018-2019 version of USPAP has eliminated that term from Standards 7 & 8. Leon Castner, USPAP instructor and Senior Partner at National Appraisal Consultants, suggests you review these standards and reminds us: “In personal property valuation, ‘market value’ is usually further defined or explained ore […]
Last month, NAC Inner Circle Appraiser Success Business Development and Education Newsletter came in a different envelope. It was sent in the envelope we use to promote our nationally syndicated radio show Value This with Brian and Leon. This envelope is a small part of the four-step marketing process, which are the same four steps […]
Why You Need the Digital Version of The 2018-2019 USPAP Manual As you know, The Appraisal Foundation (TAF) recently released the 2018-2019 version of the Uniform Standards of Professional Appraisal Practice. Every two years they publish a new edition. Naturally, like all responsible appraisers we buy a copy, just like you do. I love the […]
Leon and I both have close associations with Wal-Mart. Wal-Mart was one of my favorite corporate consulting clients. I provided Wal-Mart with a good deal of organizational performance and financial consulting for executive management for many years. Although Wal-Mart has gone through some major changes in the past few years, it still is a […]
How Do Appraisers Say “Thank You?” Most appraisers thank every customer and client for their business. Many send a short note on the invoice. Some send a thank you note. A few reach out by phone with a follow-up call. The most successful and profitable appraisers however go the extra mile and send a thank-you […]
An appraisal proposal is not only a narrative explanation of what you will do for your prospects, but it also helps them understand WHY they must have it done, and why it must be performed by you. The typical proposal only spells out the steps, procedures, and the cost of an engagement. A winning appraisal proposal goes beyond […]
A complaint is an opportunity to better serve your appraisal clients. Don’t blow the chance to make things right. You can create a client for life, or deal with ‘bad press’ forever. Use the L.E.A.R.N. Technique to Resolve Client Complaints and Concerns LISTEN: Close your mouth and listen. DO NOT INTERRUPT!! Let him or her blow off steam. EMPATHIZE: Take […]