One of the most common challenges appraisers face can be easily overcome. It’s the most simple of concepts, but seems to be the hardest thing for an appraiser to do. Ready? “Bill for all of your time.” That’s it. Stop eating hours that you put into a job, and start billing your client for the […]
Here’s the table of contents to the last seven Inner Circle Newsletters: You can access all one hundred issues as an Inner Circle Member at: http://innercircleappraiser.com/members-only/members-only-documents/ The Ultimate Appraisal Practice Marketing Newsletter Issue #200 and #201 – Double Bonus Issue Invoices Are Selling Tools – Let Your Clients Know What They Got For Their Money […]
Some appraisers are very upset with the $5.4 million Federal estate tax exclusion; (It is higher this year than last year). They complain that it cut out a large part of their estate business. Frankly, there are many more reasons to have an estate appraisal performed beyond the Federal estate tax. Not only does a […]
Below is the third batch of instant business boosters, just for you. Here are few more Appraisal Business Boosters for you: — Write a headline that captures the attention of your primary target market and use it. — Find famous “coat tails” to “ride” on your website and increase your hits. — Clean-up and segment […]
In article in B-to-B magazine titled “Bury the Lead Pay the Price,” the author points out that so many company marketing executives think their brand is so well-recognized that their advertising can leave out the real message. You’ve seen it many times – full page, really expensive, full-color ads where the message is lost or […]
Last week the local Shop Rite had a grand opening that packed their parking lot and stopped traffic on a major highway for an entire weekend. The opening of a new supermarket was the major media event. A stinkin’ supermarket?! Yes, a supermarket. So, if a food store can create a major media event that […]
I recently returned from a week-long program for senior executives of a major global consulting firm. I, and my training team, spent a full week simulating real-life selling situations to CEOs and other high-level business execs. We created a series of introduction and sales meetings to help participants understand the sales cycle as well as […]
Mike Worthington, an old friend and former Motorola Senior Executive runs a sales development program for one of our mutual clients. One of the most important quotes for his clients to ponder is: “Before I buy from you, I have to un-buy from everyone else.” Something for appraisers to think about as well. Clients spend […]
Once you build your appraisal practice to a point where you cannot handle it all, that’s the time to you bring in your associated appraisers, professional colleagues, junior appraisers, interns, and office assistants. Maybe you can use item counters, photographers, identifiers, or word processors. You get more time to take on more jobs. This week […]
I will continue to harp about the amazing results that so many appraisers are getting from on-line articles. There are many sites that offer these types of services, but my favorite is www.ezinearticles.com The concept works around the idea of connecting writers and publishers. Writers upload articles to the site and e-zine newsletter publishers use […]