A complaint is an opportunity to better serve your appraisal clients.  Don’t blow the chance to make things right.  You can create a client for life, or deal with ‘bad press’ forever. Use the L.E.A.R.N. Technique to Resolve Client Complaints and Concerns LISTEN: Close your mouth and listen. DO NOT INTERRUPT!! Let him or her blow off steam. EMPATHIZE: Take […]

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Testimonials are great marketing tools.   They are third party endorsements that have proven to be one of the most effective ways to turn a prospect into a client. But what if you don’t have a testimonial to share with your prospects? You can’t make them up, but you can ask for them. I am sure […]

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Nancy and I don’t watch much TV, but we do enjoy ABC’s Shark Tank.  The questions asked by the sharks are the same questions all business owners need to ask themselves about their own firms. There are always lots of questions about the value of the company.  Every week the sharks ask about the cost […]

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How to Stay out of Ethical Appraisal “Hot Water”  As the former Chairman of the Ethics Committee for the International Society of Appraisers, I saw too many good appraisers end up in ethical and legal trouble. In almost every case, these nasty situations could have been totally and easily avoided.  The negative results cost the […]

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Start your year off right, with a 7-hour USPAP Class! Your Instructor, Leon Castner, is the former Director of Education for lSA, and an AQB certified instructor. Leon will provide you with a clear synopsis of the changes. He will lead a workshop-type interactive class that will be both educational AND entertaining. You’ll leave wondering […]

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One of the most common challenges appraisers face can be easily overcome. It’s the most simple of concepts, but seems to be the hardest thing for an appraiser to do. Ready?   “Bill for all of your time.” That’s it.  Stop eating hours that you put into a job, and start billing your client for the […]

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Here’s the table of contents to the last seven Inner Circle Newsletters: You can access all one hundred issues as an Inner Circle Member at:  http://innercircleappraiser.com/members-only/members-only-documents/ The Ultimate Appraisal Practice Marketing Newsletter Issue #200 and #201 – Double Bonus Issue Invoices Are Selling Tools – Let Your Clients Know What They Got For Their Money […]

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Some appraisers are very upset with the $5.4 million Federal estate tax exclusion; (It is higher this year than last year).  They complain that it cut out a large part of their estate business.  Frankly, there are many more reasons to have an estate appraisal performed beyond the Federal estate tax. Not only does a […]

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Below is the third batch of instant business boosters, just for you. Here are few more Appraisal Business Boosters for you: — Write a headline that captures the attention of your primary target market and use it. — Find famous “coat tails” to “ride” on your website and increase your hits. — Clean-up and segment […]

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