How Do Appraisers Say “Thank You?”
Most appraisers thank every customer and client for their business. Many send a short note on the invoice.
Some send a thank you note. A few reach out by phone with a follow-up call.
The most successful and profitable appraisers however go the extra mile and send a thank-you gift.
The gift may be of nominal value, but these gifts all have a great perceived value.
I know many fine art appraisers who send a coffee table book related to the artist of the item they appraised for insurance coverage.
If you have your own book, sending a complimentary copy is a great way to say thanks and to share your expertise.
Some great gifts include: Edible Arrangements (fresh fruit); Fairytale Brownies (great cookies and brownies); tickets to local events (especially charitable fundraisers); or gift cards – Starbucks, Dunkin’ Donuts, etc.
Even though you may not think there is a potential for repeat business, you should always send a gift. It builds your brand, and generates referrals.
The challenge is — if your rates are too low, you won’t have the profits to send the gifts that will get you more business.
Create a business plan that provides you with the opportunity to properly thank your clients for their trust and confidence.