How Do Appraisers Say “Thank You?”

Most appraisers thank every customer and client for their business. Many send a short note on the invoice.
Some send a thank you note. A few reach out by phone with a follow-up call.

The most successful and profitable appraisers however go the extra mile and send a thank-you gift.
The gift may be of nominal value, but these gifts all have a great perceived value.

I know many fine art appraisers who send a coffee table book related to the artist of the item they appraised for insurance coverage.

If you have your own book, sending a complimentary copy is a great way to say thanks and to share your expertise.

Some great gifts include: Edible Arrangements (fresh fruit); Fairytale Brownies (great cookies and brownies); tickets to local events (especially charitable fundraisers); or gift cards – Starbucks, Dunkin’ Donuts, etc.

Even though you may not think there is a potential for repeat business, you should always send a gift. It builds your brand, and generates referrals.

The challenge is — if your rates are too low, you won’t have the profits to send the gifts that will get you more business.

Create a business plan that provides you with the opportunity to properly thank your clients for their trust and confidence.

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