Testimonials are great marketing tools. They are third party endorsements that have proven to be one of the most effective ways to turn a prospect into a client.
But what if you don’t have a testimonial to share with your prospects? You can’t make them up, but you can ask for them.
I am sure that you have received a kind thank you letter from a client. The next step is to ask if you can report a portion of it, or the entire letter, in your newsletter, sales material, or on your website.
Do not give the last name of your client, but a first name and last initial adds credibility to the statement without violating any confidential information.
Another effective method for creating a positive testimonial or quote is to follow up with a note or letter asking your client for a quote.
Provide them with three choices. One should be a bit over the top. The second should be reasonable and probably the one they will choose. The third should be a mediocre endorsement, that they will not pick.
These choices make it easy for your client to make a positive statement about your work.
The statements you create should provide the reader with an understanding of why they should pick you. Focus service, quality, compassion, expertise, and credibility.
Stay away from the ‘features’ e.g.: certified, 30 years experience, etc. Focus on the benefits: your compassion, easy process, no hassle, speed of delivery, etc.